Good practices for target groups

Target groups

Who & Where? AMFL, Bulgaria
What? We have many different target groups, hence different levels of players, teams, leagues and age groups.
How? Based on the current need in the less developed region, there might be the need for a slight change of target groups, based on the needs and the current situation in the regions. For example,  if the less developed regions have a lot of young people (like the  Vidin area in Bulgaria, even though it is so poor but there are many young people from minorities background) then AMFL can think a bit about changing the target groups that it has for other regions and focus mostly on young people, hence think of strategies on how to motivate and reach young people. It is also important to find out what the target group wants and needs in order to be successful.
Why? It is important to have a clear identification of target groups in order to know who you are communicating to. An organisation has to see what other sports are available in the region and who they are targeting. In some regions, people might just want to gather sometimes to play and socialise, in order it might be important to have the competitive spirit, in others people might want to train.
Who & Where? SD Bogojina, Slovenia
What? Within the club there are several selections (U7, U9, U11, .... U19) and there are also volunteers and club members.
How? Target groups are formed according to the needs of the organization for different competitions. Timely detection of target groups gives the organization an advantage in recruiting new members. - A good number of Roma live in Pomurje, which is certainly a large target group.
Good practice for attracting and reaching different target groups:
 - The organization of leisure activities at the school after school (circle, additional content) enables the acquisition of new members,
 - enabling active training (trainings) in settlements where there are no clubs and thus attracting children (and consequently their parents)
- organization of a carnival procession, bonfire lighting, cycling marathon, hikes, are events that attract different generations of people, where contacts are made and the potential membership base is expanded.
Why? Smaller settlements (without clubs) often represent less developed areas where children do not have the opportunity to be active.
Who & Where? AF Braganca, Portugal
How? A SWOT analysis will help in the definition of the target group. We had used this type of analysis to define the target group for our UEFA Foundation Project.
Why? It’s important because without a target you will be lost in the way you approach the public of your actions.
Who & Where? ASSA Sport Talent, North Macedonia
What? male and females mostly until 18/19 years old.
How? Target groups always depend on the general strategy and vision and mission for which the organization wants to succeed or is founded for. If the idea is to promote healthy living and wellness then we have almost everyone in the target, but if we stay only to promote talents in a particular sport then target groups are males and females mostly until 18/19 years old.
Why? How can we reach everyone interested? The best is to make a project or general idea that starts from the primary or high schools and connect the whole mission with your international partners to promote it abroad.

Who & Where? LECS, Romania
What? The target group of LECS Romania is primarily young people, with a focus on people from disadvantaged backgrounds, from Romania and Europe.
How? The target groups are known from the beginning steps of defining the vision of the organization. These target groups should be clearly divided in order to adapt your goals to each specific group. Also, a research on each targeted group behaviour/motivation should be processed for an effective achievement as no same statements are applied even to the same general group
Why? As an example: a group of youngsters from an urban area is very different from a group of youngsters from a less developed area.